Forward Deployed Engineering

Whether You're Raising Your Next Round or Preparing Your Exit —
Your Numbers Have to Hold Up.

Whether you're the founder of a funded startup building the GTM engine and systems your team doesn't have yet, or the owner of a business a PE firm has already flagged as an acquisition target, the challenge is the same: your financial model, your growth story, and your internal systems have to survive scrutiny from someone who doesn't know you. That's what we build — embedded with your team, not from the outside.

01 / Funded Startups

Forward Deployed Engineering for Startups

Raised a seed or Series A round and you're the one patching the CRM together at 11pm because there's no VP Eng yet? We embed with your team to build the GTM engine, integrations, and internal systems your board expects to see working — with the financial fluency to present it correctly at the next board meeting.

  • • Buy-side-grade financial rigor, embedded directly with your team — not an outside consultant
  • • GTM engine, data integrations & internal tools built and shipped weekly
  • • Board-ready reporting, without hiring a full-time VP Eng
  • • Best fit for funded startups (seed–Series A)

Monthly engagement, scoped to your business

Who It's For

If you're the founder still answering support tickets, hand-assembling board reporting, and wondering how to scale without tripling technical headcount — this is for you.

02 / Companies Targeting PE Acquisition

PE-Acquisition Readiness

Already gotten the call from a PE firm, or had a banker tell you that you're a good buyout candidate in the next 12–18 months? Diligence is going to expose exactly what you already suspect: a financial model that doesn't hold up to questions, growth that depends on you personally, and internal systems nobody else understands. We fix that before a PE associate starts pulling the thread — not with a deck, but by actually rebuilding the model and the systems.

  • • Financial model and valuation analysis that survive buy-side diligence
  • • GTM engine documented and repeatable — not founder-dependent
  • • Systems and data cleaned up before formal diligence begins
  • • The same engagement carries through post-close into 100-day value creation execution

Monthly engagement, scoped to your business

Who It's For

If your banker or an M&A advisor already told you that you're an acquisition target, but you know your numbers and systems aren't ready for someone to look closely — this is exactly the problem we solve.

03 / Post-Close

100-Day Value Creation Execution

Signed the LOI and in 60 days you'll own a company you've never operated day-to-day? The value creation plan needs to be built before close, not after — and you need someone to execute it, not a consultant who hands you a deck and disappears.

  • • Systems and operations assessment in the first two weeks post-close
  • • Fluent in fund language — EBITDA, value creation plans, board reporting
  • • Systems and automation shipped weekly, hitting the highest-cost gaps first
  • • Daily involvement — in the room, not on a weekly call

Monthly engagement, scoped to your business

Who It's For

Independent sponsors, searchers, and PE portfolio companies who need someone to own execution from day one — not another quarterly review.

04 / Built Into Every Engagement

Investor Decks & Financial Models

Your next round, your sell-side diligence, or your next board meeting — all of them get decided in a financial model and a deck. We build both with the same rigor the buy side expects, as part of your Forward Deployed Engineering engagement, not as a separate line item priced on its own.

  • • Investor, board, or M&A buyer decks
  • • Financial models & valuation analysis with buy-side rigor
  • • Built for sell-side diligence, fundraising, or internal planning
  • • Delivered as editable PowerPoint & Excel + PDF — Google Slides/Sheets available on request

What You Get

A polished deck and financial model that tell your story clearly and hold up under investor, board, or buyer scrutiny. Not a standalone deliverable — the documentary backbone of your FDE engagement.

05 / Built Into Every Engagement

AI & Automation Implementation

A PE buyer or a Series A investor is going to ask the same question: how much of your growth depends on manual work? Most teams have already spent time and budget experimenting with AI with little to show for it. We've already done that learning curve and deliver automation that reduces founder-dependency — exactly what diligence is trying to confirm.

  • • Automatic follow-up — no lead falls through the cracks
  • • Automated reporting and reconciliations
  • • Integrated with the tools and CRM you already run on
  • • Documented processes that don't depend on the founder being in the room

Priced to scope

What You Get

Hours back every week and a business that runs with less of you at the center. We start with whatever costs you the most time or money, automate it, and document exactly how it works for whoever reviews it next.

06 / Premium Project

Custom Web or iPhone App

Does your product or your value creation plan call for real software, not just internal systems? We build full custom web applications and iPhone apps — custom dashboards, SaaS platforms, membership portals, or App Store iOS apps. Real engineering, real design, real results.

  • • Full web applications — SaaS, portals, data tools
  • • iPhone & native iOS app development
  • • User logins, dashboards & permission roles
  • • API integrations, databases & payment processing
  • • Custom UX/UI design — no templates

Priced to scope

Who It's For

Founders with a software product in mind. Portfolio companies that need a custom internal tool. Startups that want to launch a real app. If you have an idea that needs more than internal systems — this is where we start.

Let's Talk About Your Project
07 / On-Demand Access

Strategic Business Advisory

Founders and owners on the path to acquisition face the same challenge: high-stakes decisions with no room for bad advice. We've been on the buy side — we know what growth capital and private equity look for, what makes a business fundable or acquirable, and what separates a company that scales from one that stalls. Whether you're building toward your first raise or your first call with a buyer, we speak both languages.

  • • Fundraising readiness — pre-seed, seed & Series A
  • • Investor-lens second opinion on your model, deck, or exit strategy
  • • Tech decisions — architecture, tools & product stack
  • • Buy-side rigor without adding headcount

Priced to scope

Who It's For

Funded founders who need help articulating their story or getting investor-ready. Business owners evaluating an acquisition offer who need an institutional-rigor second opinion before signing anything.

08 / Also Available

Digital Systems for Local Businesses

We apply the same systematic rigor to local businesses that need a website, automation, an online store, and customer follow-up that actually works — never sold as just a website.

  • • Professional design built around how your business operates
  • • Forms wired into automated follow-up and booking systems
  • • Your own online store — no third-party commissions

Priced to scope

Who It's For

Local businesses that want a strategic partner — not just a vendor who delivers a site and disappears.

For Local Businesses

From Launch to Growth — In 3 Weeks

If you're here for the website and digital systems for your local business — here's how we build it with you, and then use it to grow your business.

Days 1 – 3 · Discovery

We Talk. You Share.

We kick off with a discovery call to understand your business, your customers, and your goals. You send us your photos, logo, and any text you have — we handle everything else. The more you give us, the faster we move.

Days 4 – 7 · Design

We Build the Design. You Give Feedback.

We create your design mockup — how the site will look and feel. You review it, tell us what to tweak, and we refine it until it's right. This is your site, and it should reflect your brand.

Days 8 – 17 · Build

We Code It. You Watch It Come to Life.

We build out the full site — every page, every form, every feature. You get a preview link so you can follow along. One round of revisions is included before we go live.

Days 18 – 21 · Launch & Grow

Go Live. Start Winning Customers.

Your site goes live. We walk you through how to use it, submit it to Google, and set you up with the tools to track who's visiting. Then we keep working with you — automation, strategic advisory, or whatever your business needs next.

Quick Quiz

Not Sure Where to Start?

Answer 4 quick questions and we'll tell you which package fits your business best and what add-ons are worth it for you.

Question 1 of 4

Where does your business stand online right now?

Your current situation helps us figure out the right starting point for you.

No website yet

Starting from scratch — I just need to get online

Have a website, but it's outdated or DIY

It doesn't represent my business well anymore

Decent website, but I want more features

Need booking, gallery, blog, or other upgrades

Need a full online store or custom integrations

Ready to sell online and connect my business tools

Question 2 of 4

How do customers find and contact you today?

This helps us understand how big a role your website needs to play in bringing in business.

Almost all word of mouth / referrals

No real online presence yet

Mostly social media (Instagram, Facebook, etc.)

No dedicated website to send people to

Calls and emails from a basic website

Site exists but could do a lot more

Multiple channels — Google, social, online bookings

Already generating leads, want to scale up

Question 3 of 4

What do you need your website to actually do?

The answer to this one determines which package is the right fit.

Look professional and have my contact info

A clean, solid presence I'm proud to share

Let customers book appointments or reach me online

Need booking, scheduling, or a contact form that works

Take orders or sell products / services online

I want to accept payment directly through my site

All of the above + automate my busywork

QuickBooks, automatic follow-up, AI tools, and more

Question 4 of 4

What's the bigger picture goal for your business?

This helps us figure out if you need anything beyond the website itself.

Just need a great website — that's it

A quality site is all I'm looking for right now

Win more customers and run more efficiently

Want strategic help and to automate what eats my time

Pitch my business to investors, a bank, or partners

Need a pitch deck or financial model too

All of the above — I want to grow strategically

Website + automation + advisory + financial tools

Here's What We Recommend

Based on your answers, here's the best fit for your business:

0%

Our Recommendations for You:

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