Who We Are
We operate as Forward Deployed Engineering for two client types: funded startups building their GTM engine and technical foundation, and companies preparing to be acquired by private equity who need their financial model, GTM story, and systems to survive diligence. Embedded directly with your team to build, not just advise. We've advised 300+ businesses across 10+ industries. Whether you're scaling a fund-backed startup or getting your business ready for a conversation with a PE buyer — we bring the same credentials, the same rigor, and the same commitment to your result.
Why Code and Vision?
Most firms serving startups and companies headed toward an acquisition fall into one of two camps. A traditional consultancy understands the investment thesis and the language of the board — but delivers a report and leaves; no one stays to build what they recommend. A technical contractor builds real systems, but doesn't understand why EBITDA matters, what an investment committee is actually looking for, or what a diligence-ready financial model needs to look like in practice. Either way, you end up managing the gap yourself.
Code and Vision closes that gap. Buy-side-grade financial and operating rigor, paired with real technical execution — embedded directly with your team. For funded startups, that means building the GTM engine and systems you don't have yet. For companies on the path to a PE acquisition, it means a financial model, a GTM story, and systems that survive diligence. Either way: an operator who builds, not a consultant who delivers a report and leaves.
Our Core Values
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Absolute Analytical Rigor
We do not use placeholders or surface-level summaries. Every metric we present is audited, stress-tested, and verified.
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Long-Term Alignment
We operate with the integrity of a trusted partner. If your company is not positioned to raise, we tell you—and help you fix the fundamentals first.
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Execution Over Consulting
Consulting reports end up in folders. We build unlocked models, slide decks, and code repositories that you own and deploy immediately.
Background & Expertise
Top-tier business training, buy-side experience, and a deep technical foundation — the combination behind our Forward Deployed Engineering model.
Business & Finance
MBA from a top business school. Corporate strategy, finance, marketing, and operations — we understand the business behind every decision we make for you.
Engineering & Technology
Technical training at a top engineering program. We don't just use tools — we understand how systems work at depth, from software design to enterprise-scale architecture and app development.
Markets & Investing
Experience on the buy side of markets — investment research, financial modeling, and institutional-grade due diligence. It's exactly the lens a private equity fund will use to evaluate your business, before they use it against you.
Product & Consulting
Experience managing product inside Fortune 500 organizations and advising early-stage founders directly — the same judgment that separates an ambitious roadmap from one an engineering team can actually execute. We know what an investment committee actually cares about versus what just looks good in a deck.
The Code and Vision Standard
We operate with the absolute discretion and analytical rigor of a premium partnership. Every model, design, and line of code is reviewed by a principal partner before delivery. We do not use outsourcing or junior offshore analysts—your advisory team is comprised entirely of senior subject-matter experts.
Let's Talk About Your Business